The Map and the Landscape - Norms and Practices in Genre (Paperback)

This volume explores the complex relations between normsand exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like award for good practice.

General

Imprint:	Verlag Peter Lang
Country of origin:	Switzerland
Series:	Linguistic Insights, 43
Release date:	September 2006
Editors:	Paul Gillaerts • Philip Shaw
Dimensions:	220 x 150 x 15mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-3-03-911182-4
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > General Books > Language & Literature > Literature: history & criticism > Literary studies > General Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > General Promotions
LSN:	3-03-911182-5
Barcode:	9783039111824

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