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The Map and the Landscape - Norms and Practices in Genre (Paperback)
Loot Price: R2,019
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The Map and the Landscape - Norms and Practices in Genre (Paperback)
Series: Linguistic Insights, 43
Expected to ship within 12 - 17 working days
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This volume explores the complex relations between normsand
exemplars of genres from business and technical communication.
Contributors compare a variety of types of norm with textual
practices in a variety of ways. The genres examined are typical of
the range of audiences and media of workplace and business
communication: product withdrawal notices, press releases, job ads,
oral presentations, sales letters and tenders, chairman's reports,
and technical reports. They are compared with norms set by
teachers, by unimaginative practice, by more or less self-appointed
experts, or by practioners who may not share the national or
professional culture of their colleagues. However accurate these
may be they never do justice to the complexity of 'reality'. The
contributors to this volume use a wide variety of methods in their
attempt to capture this reality. Many analyse texts, but all
combine this procedure with at least one other approach and often
more: questionnaires, experiments assessing the effect of
manipulated texts, analysis of practitioner comments, and use of
natural sources of practitioner judgements like award for good
practice.
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