Crash Course - The American Automobile Industry's Road to Bankruptcy and Bailout-and Beyond (Paperback)

With an updated Afterword by the author
This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the White House. Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry--the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration's stake in Detroit's recovery--"Crash Course" addresses a critical question: America bailed out GM, but who will bail out America?

General

Imprint:	Random House Trade Paperbacks
Country of origin:	United States
Release date:	2011
First published:	2011
Authors:	Paul Ingrassia
Dimensions:	208 x 138 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	306
ISBN-13:	978-0-8129-8075-2
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > General Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	0-8129-8075-1
Barcode:	9780812980752

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