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The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016) Loot Price: R2,330
Discovery Miles 23 300
Repayment Terms: R218 pm x 12*
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The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016):...

The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016)

Pekka Aula, Jouni Heinonen

Series: Management for Professionals

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Loot Price R2,330 Discovery Miles 23 300 | Repayment Terms: R218 pm x 12*

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: October 2015
First published: 2016
Authors: Pekka Aula • Jouni Heinonen
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 214
Edition: 1st ed. 2016
ISBN-13: 978-3-319-22007-9
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 3-319-22007-1
Barcode: 9783319220079

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