The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016)

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	October 2015
First published:	2016
Authors:	Pekka Aula • Jouni Heinonen
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	214
Edition:	1st ed. 2016
ISBN-13:	978-3-319-22007-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business communication & presentation > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	3-319-22007-1
Barcode:	9783319220079

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