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Books > Reference & Interdisciplinary > Communication studies

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The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016) Loot Price: R2,375

Discovery Miles 23 750

Repayment Terms: R223 pm x 12*

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The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016):...

The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016)

Pekka Aula, Jouni Heinonen

Series: Management for Professionals

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Loot Price R2,375 Discovery Miles 23 750 | Repayment Terms: R223 pm x 12*

Expected to ship within 12 - 17 working days

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	October 2015
First published:	2016
Authors:	Pekka Aula • Jouni Heinonen
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	214
Edition:	1st ed. 2016
ISBN-13:	978-3-319-22007-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business communication & presentation > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	3-319-22007-1
Barcode:	9783319220079