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Books > Reference & Interdisciplinary > Communication studies
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The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016)
Loot Price: R2,177
Discovery Miles 21 770
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The Reputable Firm - How Digitalization of Communication Is Revolutionizing Reputation Management (Hardcover, 1st ed. 2016)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This book revisits the concept of reputation, bringing it up to
date with the era of social media and demonstrating the
significance of a good reputation for making sustainable business.
Using an easy-to-follow approach, the authors present all key
aspects business leaders should know about reputation in the age of
the communication revolution and clearly demonstrate how a good
reputation can be a company's permit to do business, its raison
d'etre and a guarantor of trust.
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