This book explores the wide-ranging elements of property PR in the
UK, with a strong emphasis on communications theory, strategy and
technique. The editors begin with an introduction to the property
cycle and the role of property PR within it; consideration of the
changes and challenges facing the industry; various structures of
property communications; and the need for a strategic approach.
Subsequent chapters provide perspectives and lessons from
contributors in a variety of property sectors including commercial
property, estate agency, social housing, property consultancy,
proptech, retail and homebuilding. The book concludes with insight
into future change, both for the property industry and for the
communication function within it. This book is recommended reading
for all property PR teams, for students studying for property, PR
or marketing degrees, and for anyone working in the built
environment sector who needs to consider PR and marketing as part
of their role.
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