The video game industry has been one of the fastest-growing
cultural phenomena of our times with market conditions that demand
a specific skill set from its marketers. To a new generation of
"indie gamers", being a game developer isn't just about design and
production, a successful video game demands entrepreneurial skills
and astute business acumen. The creators need to know what their
customers want, how to reach those customers and how to sell to
them. Video Game Marketing: A student textbook is for development
students or aspiring developers who want to know how to promote and
sell the results of their efforts. This book is a much-needed guide
to: * the essentials of marketing strategy; * video games as
products or services; * marketing research for game development; *
branding video games; * marketing through game: gamification,
advergames. Replete with pedagogy to aid learning such as
objectives and discussion questions for each chapter, this book is
all that aspiring video game developers will need to unleash the
potential of their games.
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