"When the next generation of public affairs practitioners look back
to the beginning of the twenty first century they will recognise
the 'Handbook of Public Affairs' as the cornerstone text on which
global practice came to be based" - Tom Spencer, Executive
Director, European Centre for Public Affairs "Excelling in the
practice of corporate public affairs in the 21st Century will
necessitate bringing together two competencies: possessing a solid
professional foundation base don time-tested principles, and having
the ability to reach beyond the basics by adapting the best current
thinking, practices, and models available. Professionals can
enhance both competencies by reading the Handbook of Public
Affairs"- Brian Hawkinson, Director Center for Public Affairs
Management/Public Affairs Council Washington "Understanding the
imperatives of stakeholders and special interest groups in the
public domain is of increasing importance to leaders in both
business and politics. However, knowing how to influence these
imperatives, and design communications to proactively affect
change, is a well sought-after commodity. Public affairs
professionals not only understand these dynamics, but constantly
strive to ensure continuous improvement in the counsel they provide
and in the results they deliver. As more and more people in
business, government, NGO and not-for-profit sectors are seeking
out the services of public affairs practitioners, this Handbook
will help readers gain a better appreciation for strategies and
tactics that comprise successful public affairs campaigns'"- Chris
Benedetti, President, Public Affairs Association of Canada "The
Handbook is a landmark development in the field of Public Affairs,
bringing together in a single volume contributions from key
academics and practitioners in the field. It offers a comprehensive
overview of the field for the first time and is an essential
reference book to underpin practice, teaching and research in the
discipline'"- Professor Andrew Lock, Leeds University Business
School 'The Handbook of Public Affairs is a comprehensive guide to
best knowledge and practices in the field. Everyone from business
school deans to chief executive officers to seasoned public affairs
executives can find information in the Handbook of Public Affairs
to help them achieve their reputation- and public policy-related
goals'"- Douglas G. Pinkham, President, Public Affairs Council "For
years, there has been a glaring lack of substantive academic
literature to underpin the development of the public affairs
profession. Throughout his distinguished career, Craig Fleisher has
made a vast contribution to filling that void. In the Handbook of
Public Affairs, Craig and his co-editor Phil Harris, have brought
together the best minds in the field from around the globe to
create a text that will surely support the development of new
programs and new careers for the public affairs practitioners of
tomorrow'"-Randall Pearce, General Manager Ipsos Mackay Public
Affairs, Sydney"The Handbook of Public Affairs will be a valuable
resource for the growing number of public affairs practitioners who
seek to balance an appreciation of the global evolution of their
profession with the hands-on reality of applying core concepts and
theories to their organisation s management practices"- Alexis
Lindsay, Director, The Centre for Corporate Public Affairs
(Australia) Public Affairs and particularly government
relations//lobbying, have evolved in recent years from a tactic
adopted by organizations to amend occasional legislation to become
a managerial strategy to achieve competitive advantage. At the
fore-front of research and practice in Public Affairs, this
Handbook draws upon the expertise of leading figures in the field
to provide a comprehensive overview of a huge growth area in
organisations' strategic thinking. Articles evoke pan-national
experience and are organised into four sections to help readers
navigate issues and draw comparisons. Sections cover: -
investigation into the development and meaning of Public Affairs -
the management and practice of Public Affairs within organisations
- global case studies - an overview of scholarly developments."
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