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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century (Paperback, Softcover reprint of the original 1st ed. 2001)
Loot Price: R1,505
Discovery Miles 15 050
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Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century (Paperback, Softcover reprint of the original 1st ed. 2001)
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Corporate communications are now hugely important in the success of
companies and organisations. Using cases and examples from
companies such as The Body Shop, Texaco, Johnson & Johnson, BP
Oil & British Airways the authors introduce the framework
necessary to analyse corporate communications strategies and
provide clear practical guidelines for successful implementation. A
must for anyone involved in corporate communications, public
relations or public affairs, especially those working in
multi-national or global organisations.
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