Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century (Paperback, Softcover reprint of the original 1st ed. 2001)

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2001
First published:	2001
Authors:	Philip J. Kitchen • Don E. Schultz
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	410
Edition:	Softcover reprint of the original 1st ed. 2001
ISBN-13:	978-1-349-42532-7
Categories:	Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-349-42532-X
Barcode:	9781349425327

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