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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Delivering Tourism Intelligence - From Analysis to Action (Hardcover)
Loot Price: R3,345
Discovery Miles 33 450
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Delivering Tourism Intelligence - From Analysis to Action (Hardcover)
Series: Bridging Tourism Theory and Practice
Expected to ship within 12 - 17 working days
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Tourism researchers are feeling mounting pressure to answer an
increasing number of questions from external agents which challenge
the ability of their findings to deliver tangible change.
Delivering Tourism Intelligence demonstrates that good academic
analysis can deliver quality implications for a range of
stakeholders. Contributions from authors across the continents
serve to illustrate ways in which academic analysis can, and does,
result in action. The chapters in this volume are organised into
three parts: governance, planning and sustainability; consumer
benefits and experiences; and benefits to entrepreneurs. The
chapter authors provide a rich array of examples and cases from
Europe, Africa, Asia and Australia, all of which reveal that
academic studies can play a strong role in fostering positive
changes relevant to the needs of varied stakeholders. Key themes
revolve around the need for stakeholder trust, the ability of
researchers to use tools for insights, the value of identifying new
trends and tourism topics, the importance of understanding target
markets, the usefulness of universities and researchers for
providing training, and an appreciation of the time it takes for
some ideas to be implemented. With individual chapters which
address hotel management, destination management, markets and
community sustainability, as well as public policy topics, this
book will appeal to postgraduates studying in these areas as well
as those practitioners and policy makers working in applied
sectors.
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