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Organizational Communication Imperatives - Lessons of the Space Program (Paperback)
Loot Price: R3,782
Discovery Miles 37 820
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Organizational Communication Imperatives - Lessons of the Space Program (Paperback)
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Total price: R3,802
Discovery Miles: 38 020
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Organizational Communication Imperatives: Lessons of the Space
Program, by Phillip K. Tompkins, provides unparalleled insight into
the communication successes and failures of NASA's Marshall Space
Flight Center. It spans a 25-year period--from the Apollo Program
to the present-day dilemmas of the space program. Much of the book
focuses on communication problems involved in the Challenger
disaster. Tompkins is a master of what Clifford Geertz called
"thick description." The result is a compelling, richly-detailed
case study that brings alive the field of communication to
students. Organizational Communication Imperatives eases the job of
teaching by providing students with a narrative that stimulates
interest, contextualizes abstract principles, and leads students
into theory with greater understanding.
Through their study of the Marshall Center, students are exposed
to
* how complex organizational structure changes over time.
* how employees are affected by these changes.
* how an organization may react to a major crisis.
* how an organization responds to different types of
leadership.
* what it takes to bring an ailing organization back to
health.
The text thus provides a more comprehensive insight into the
functioning of one organization--rather than attempting to describe
how all organizations function--than is offered in any other book
of this type. Yet the analysis offered can be applied to any
organization to improve communication.
Tompkins's work as an organizational communication consultant to
the Marshall Center during the Apollo Program, under legendary
German rocket scientist Wernher von Braun, is well known. In 1990,
Tompkins returned to Huntsville to interview top management and
assess the Center's recovery since the Challenger disaster.
The book takes the shape of a first-person narrative, which gives
it an accessible, personal style rarely found in textbooks.
Students will have no difficulty with comprehension.
It is also unusual to present primary-source findings in a
classroom text, as this book does. Students gain a sense of how
original research is conducted as they use the book, which
encourages development of their critical thinking skills.
Suggested questions for discussion and essays, as well as class
projects and exercises, are included in an appendix to assist the
instructor in using the book to maximum advantage.
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