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Books > Language & Literature > Literature: history & criticism
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Communication Strategies for Corporate Leaders - Implications for the Global Market (Paperback)
Loot Price: R1,216
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Communication Strategies for Corporate Leaders - Implications for the Global Market (Paperback)
Series: Contemporary Themes in Business and Management
Expected to ship within 12 - 17 working days
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Communication is key to success in every aspect of life and ever so
in a competitive business environment. This book examines
managerial communication from seminal theoretical and demonstrative
vantage points through interdisciplinary amalgamation of sciences
and the liberal arts. It presents new paradigms of managerial
communication in the form of manoeuvres that can act as game
changers in tug-of-war business situations, including difficult
negotiations, conflicts and interpersonal dissonance that
characterise the day-to-day corporate workplace tenor. This volume:
Develops persuasion strategies based on argumentation tactics
derived, for example, from legal cross-examination. Introduces
'problematisation' and 'deconstruction' as effective communication
tools into mainstream managerial discourse. Employs Harvard
Business School cases to demonstrate problem-solving skills, which
will further serve as guide to writing business reports, plans and
proposals. Positions business writing methods as taxonomical tenets
that can help tackle complex business scenarios. Draws business
diagnostic procedures from diverse fields such as Sherlock Holmes
from popular culture, and Jared M. Diamond from ecology. This book
will be a significant resource for business communication
practitioners, especially corporate managers and leaders, sales and
marketing professionals, and policymakers. It will be of interest
to teachers and students alike, in business communication,
organization behaviour, human resource management and marketing
communications. It will act as a useful aid for classroom efficacy
for teachers and academics.
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