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Psychische Distanz Und Internationalisierung Von Kmu - Empirische Untersuchung Am Beispiel Des Sachsisch-Tschechischen Grenzraumes (German, Paperback, 2008 ed.) Loot Price: R2,051
Discovery Miles 20 510
Repayment Terms: R192 pm x 12*
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Psychische Distanz Und Internationalisierung Von Kmu - Empirische Untersuchung Am Beispiel Des Sachsisch-Tschechischen...

Psychische Distanz Und Internationalisierung Von Kmu - Empirische Untersuchung Am Beispiel Des Sachsisch-Tschechischen Grenzraumes (German, Paperback, 2008 ed.)

Prof Cornelia Zanger; Radka Hodicova

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Loot Price R2,051 Discovery Miles 20 510 | Repayment Terms: R192 pm x 12*

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Radka Hodicova geht der Frage nach, wie die Besitzer von KMU bei der Suche nach einem auslandischen Kooperationspartner vorgehen und welche Faktoren die Uberlegungen und Entscheidungen dieser Unternehmer beeinflussen. Sie greift die These auf, dass der Personlichkeit des Unternehmers dabei eine zentrale Rolle zukommt und dass Unternehmer eher solche Auslandsmarkte in Betracht ziehen, die sie als vertraut empfinden."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: September 2007
First published: September 2007
Foreword by: Prof Cornelia Zanger
Authors: Radka Hodicova
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 301
Edition: 2008 ed.
ISBN-13: 978-3-8350-0900-4
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0900-1
Barcode: 9783835009004

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