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Die Wirkung Von Dienstleistungsgarantien Auf Das Konsumentenverhalten - Eine Empirische Analyse (German, Paperback, 2007 ed.) Loot Price: R1,927
Discovery Miles 19 270
Repayment Terms: R181 pm x 12*
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Die Wirkung Von Dienstleistungsgarantien Auf Das Konsumentenverhalten - Eine Empirische Analyse (German, Paperback, 2007 ed.):...

Die Wirkung Von Dienstleistungsgarantien Auf Das Konsumentenverhalten - Eine Empirische Analyse (German, Paperback, 2007 ed.)

Prof Dr Sabine Fliess; Jens Hogreve

Series: Fokus Dienstleistungsmarketing

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Loot Price R1,927 Discovery Miles 19 270 | Repayment Terms: R181 pm x 12*

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Auf der Grundlage der Neuen Institutionenokonomik entwickelt Jens Hogreve ein Instrumentarium zur empirischen Messung von Dienstleistungsgarantien und leitet ein Modell zu ihrer Wirkungsweise auf das Konsumentenverhalten ab."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Fokus Dienstleistungsmarketing
Release date: July 2007
First published: July 2007
Foreword by: Prof Dr Sabine Fliess
Authors: Jens Hogreve
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 266
Edition: 2007 ed.
ISBN-13: 978-3-8350-0710-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0710-6
Barcode: 9783835007109

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