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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Contemporary Case Studies on Fashion Production, Marketing and Operations (Hardcover, 1st ed. 2018)
Loot Price: R5,032
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Contemporary Case Studies on Fashion Production, Marketing and Operations (Hardcover, 1st ed. 2018)
Series: Springer Series in Fashion Business
Expected to ship within 12 - 17 working days
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This book adopts a case study based research approach to examine
the contemporary issues in the fashion industry. It documents
real-world practices in fashion business from production, marketing
to operations. Founded on an extensive review of literature, these
case studies discuss the challenges that are pertinent to the
current business environment in this important industry, provide
benchmarks and generate insights to practitioners as well as
suggest future directions to researchers. The book serves as a
nexus of the theories and the industrial practices that advances
knowledge for both the academia and the private sector in fashion
business.
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