Contemporary Case Studies on Fashion Production, Marketing and Operations (Hardcover, 1st ed. 2018)

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Springer Series in Fashion Business
Release date:	December 2017
First published:	2018
Editors:	Pui-Sze Chow • Chun-Hung Chiu • C. Y. Amy • K. Y. Tang Ailie
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	243
Edition:	1st ed. 2018
ISBN-13:	978-981-10-7006-8
Categories:	Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Textile & fibre technology Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Textile industries
LSN:	981-10-7006-7
Barcode:	9789811070068

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!