Praise for "Implementing Value Pricing: A Radical Business Model
for Professional Firms"
"Ron Baker is the most prolific and best writer when it comes to
pricing services. This is a must-read for executives and partners
in small to large firms. Ron provides the basics, the advanced
ideas, the workbooks, the case studies--everything. This is a
must-have and a terrific book."
--Reed K. Holden, founder and CEO, Holden Advisors, Corp.,
Associate Professor, Columbia University www.holdenadvisors.com
"We've known through Ron Baker's earlier books that he's not
just an extraordinary thinker and truly brilliant writer--he's a
mover and a shaker on a mission. This is the End of Time
Brilliant."
--Paul Dunn, Chairman, B1G1 www.b1g1.com
""Implementing Value Pricing" is a powerful blend of theory,
strategy, and tactics. Ron Baker's most recent offering is
ambitious in scope, exploring topics that include economic theory,
customer orientation, value identification, service positioning,
and pricing strategy. He weaves all of them together seamlessly,
and includes numerous examples to illustrate his primary points. I
have applied the knowledge I've gained from his body of work, and
the benefits to me--and to my customers--have been immediate,
significant, and ongoing."
--Brent Uren, Principal, Valuation & Business Modeling, Ernst
& Young www.ey.com
"Ron Baker is a revolutionary. He is on a radical crusade to
align the interests of service providers with those of their
customers by having lawyers, accountants, and consultants charge
based on the value they provide, rather than the effort it takes.
"Implementing Value Pricing" is a manifesto that establishes a
clear case for the revolution. It provides detailed guidance that
includes not only strategies and tactics, but key predictive
indicators for success. It is richly illustrated by the successes
of firms that have embraced value-based pricing to make their
services not only more cost-effective for their customers, but more
profitable as well. The hallmark of a manifesto is an unyielding
sense of purpose and a call to action. Let the revolution
begin."
--Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc.
Author, "Revenue Management: Hard-Core Tactics for Market
Domination" www.revenueanalytics.com
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