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Social Customer Relationship Management - Grundlagen, Anwendungen und Technologien (German, Paperback, 1. Aufl. 2016) Loot Price: R1,068
Discovery Miles 10 680
Repayment Terms: R100 pm x 12*
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Social Customer Relationship Management - Grundlagen, Anwendungen und Technologien (German, Paperback, 1. Aufl. 2016): Rainer...

Social Customer Relationship Management - Grundlagen, Anwendungen und Technologien (German, Paperback, 1. Aufl. 2016)

Rainer Alt, Olaf Reinhold

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Loot Price R1,068 Discovery Miles 10 680 | Repayment Terms: R100 pm x 12*

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Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven fur Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Fur das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschliessung und der Datenqualitat. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: 2017
First published: 2016
Authors: Rainer Alt • Olaf Reinhold
Dimensions: 210 x 148 x 8mm (L x W x T)
Format: Paperback
Pages: 118
Edition: 1. Aufl. 2016
ISBN-13: 978-3-662-52789-4
Languages: German
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
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LSN: 3-662-52789-8
Barcode: 9783662527894

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