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Marketing Communication Policies (Paperback, Softcover reprint of hardcover 1st ed. 2007) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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Marketing Communication Policies (Paperback, Softcover reprint of hardcover 1st ed. 2007): Rainer Busch, Margarete...

Marketing Communication Policies (Paperback, Softcover reprint of hardcover 1st ed. 2007)

Rainer Busch, Margarete Seidenspinner, Fritz Unger

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2010
First published: 2007
Authors: Rainer Busch • Margarete Seidenspinner • Fritz Unger
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Paperback
Pages: 260
Edition: Softcover reprint of hardcover 1st ed. 2007
ISBN-13: 978-3-642-07214-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-642-07214-3
Barcode: 9783642072147

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