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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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The Psychology of Flavour (Hardcover)
Loot Price: R2,766
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The Psychology of Flavour (Hardcover)
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Flavour is arguably the most fascinating aspect of eating and
drinking. It utilises a complex variety of senses and processes,
that incredibly work together to generate a unified, and hopefully
pleasurable, experience. The processes involved are not just those
involved in tasting at the time of eating, but also memory and
learning processes - we obviously shun those foods of which we have
a negative memory, and favour those we enjoy. Our understanding of
the science of flavour has improved in recent years, benefiting
psychology, cuisine, food science, oenology, and dietetics.
This book describes what is known about the psychology and biology
of flavour. Written by an authority in the field, it is divided
into two parts. The first explores what we know about the flavour
system; including the role of learning and memory in flavour
perception and hedonics; the way in which all the senses that
contribute to flavour interact, and our ability to perceive flavour
as a whole and as a series of parts. The later chapters examine a
range of theoretical issues concerning the flavour system. This
includes a look at multisensory processing, and the way in which
the mind and brain bind information from discrete sensory systems.
It also examines the broader implications of studying flavour for
societal problems such as obesity. Written in an accessible style,
that assumes little prior knowledge of the field, the book will be
valuable for psychologists interested in perception,
neuroscientists, food scientists, and dieticians.
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