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Books > Business & Economics > Business & management > Sales & marketing > Market research
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New Marketing Playbook, The - The Latest Tools And Techniques To Grow Your Business (Paperback)
Loot Price: R504
Discovery Miles 5 040
You Save: R112
(18%)
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New Marketing Playbook, The - The Latest Tools And Techniques To Grow Your Business (Paperback)
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List price R616
Loot Price R504
Discovery Miles 5 040
You Save R112 (18%)
Expected to ship within 9 - 17 working days
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"A must-have book for anyone interested in marketing to learn, step
by step, how marketing is actually done." Jaideep Prabhu, Professor
of Marketing at the Cambridge Judge Business School, Cambridge
University "This book is a great read that will help you add value
to your business, customers and partners like no other. It guides
you through the latest tools and techniques and breaks them down
into simple to use templates that you can apply to your marketing
activities." Margaret Jobling, Chief Marketing Officer of NatWest
Group We are living in a period of hyper-change; economic shocks,
political upheavals, natural disasters, and global health pandemics
are part of 'normal' life. Existing marketing models are designed
for a "business as usual" mode so how do you prepare for this new
environment? You need The New Marketing Playbook: a dynamic set of
action-oriented marketing tools, techniques and principles to keep
you at the top of your marketing game. With its easy to understand
and actionable marketing framework, your organisation will be able
to navigate a dynamic and changing environment in order to grow and
thrive. It's a 'must have' playbook you can keep coming back to
that combines theory, practise, insights, and case studies that
will help transform your marketing activities to unearth
undiscovered insights about your customers. It will also help you
develop new propositions and customer experiences to meet their
needs, create compelling communication and engagement strategies,
and measure and improve your marketing with a roadmap of strategies
your organisation should take. What got us here, won't take us
there. Discover The New Marketing Playbook.
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