The effect of the internet on public relations is the single
biggest subject of current conversation in the public relations
industry. As the world of communications changes beyond
recognition, those seeking to communicate must revise and
revolutionise their approach. Public Relations and the Social Web
explores the way in which communications is changing and looks at
what this means for communicators working across a range of
industries, from entertainment through to politics. The book
examines emerging public relations practices in the digital
environment and shows readers how digital public relations
campaigns can be structured. Including information on new
communication channels such as blogs, wikis, RSS, social networking
and SEO, Public Relations and the Social Web is essential reading
for public relations practitioners, students of public relations,
and those who work in related areas such as journalism and web
construction and design.
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