"42 Rules for Applying Google Analytics" is understanding a
visitor's journey through your website then applying that
measurement, collection and analysis of data for the main purpose
of adequately optimizing and improving website performance. This
includes learning where your visitors come from and how they
interact with your site or measuring key drivers and conversions
such as which web pages encourage people to react by calling,
emailing or purchasing a product.
The benefit of applying this free knowledge, whether you are an
advertiser, publisher, or site owner, will help you write better
ads, strengthen your marketing initiatives, and create
higher-converting web pages.
It is even more imperative to apply analytics now that online
advertising channels have evolved from traditional display and text
to mobile, video and social networking. If you are to succeed, it
is a must and not an option to align metrics with business goals,
draw actionable conclusions and articulate metrics and goals to
stakeholders.
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