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Konsumentenbilder als produktive Fiktionen - Eine theoretische und ethnographische Untersuchung (German, Paperback, 1. Aufl. 2019) Loot Price: R1,709
Discovery Miles 17 090
Repayment Terms: R160 pm x 12*
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Konsumentenbilder als produktive Fiktionen - Eine theoretische und ethnographische Untersuchung (German, Paperback, 1. Aufl....

Konsumentenbilder als produktive Fiktionen - Eine theoretische und ethnographische Untersuchung (German, Paperback, 1. Aufl. 2019)

Robert Caspar Muller

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Loot Price R1,709 Discovery Miles 17 090 | Repayment Terms: R160 pm x 12*

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Robert Caspar Muller untersucht, wie Konsumentenbilder und die dahinterstehenden Menschenbilder theoretisch konstruiert und in Wissenschaft, Wirtschaft und Politik praktisch in Dienst genommen werden. Die im ersten Teil herausgearbeiteten Konsumentenbilder werden anschliessend ethnographisch erforscht und so in den kulturellen Alltagspraktiken verschiedener Konsumenten sichtbar. Ziel der Arbeit ist es, Konsumentenbilder neu zu fundieren und als "produktive Fiktionen" zum Gegenstand aktueller verbraucherpolitischer Debatten zu machen.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: April 2019
First published: 2019
Authors: Robert Caspar Muller
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 219
Edition: 1. Aufl. 2019
ISBN-13: 978-3-658-26196-2
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 3-658-26196-X
Barcode: 9783658261962

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