|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
Focused Interview (Paperback, Ed)
Loot Price: R494
Discovery Miles 4 940
|
|
|
Focused Interview (Paperback, Ed)
 (sign in to rate)
Loot Price R494
Discovery Miles 4 940
Expected to ship within 10 - 15 working days
|
The 1956 edition of this book may be regarded as seminal within
sociology, spawning a whole field of qualitative opinion research
that has continued to evolve through half a century of inquiry.
This is a reissue of the book, with a new preface by Merton, a
select bibliography of writings on the focused interview and focus
group research, and a new introduction that traces the diffusion of
Merton's technique from sociology to other fields, including
history, psychology, mass media and marketing research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
