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Focused Interview (Paperback, Ed) Loot Price: R551
Discovery Miles 5 510
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Focused Interview (Paperback, Ed)

Robert K. Merton

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Loot Price R551 Discovery Miles 5 510

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The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

General

Imprint: The Free Press
Country of origin: United States
Release date: February 1990
First published: May 1990
Authors: Robert K. Merton
Dimensions: 178 x 111 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 200
Edition: Ed
ISBN-13: 978-0-02-920986-8
Categories: Books > Social sciences > Sociology, social studies > Social work > General
Books > Social sciences > Psychology > Psychological methodology > Psychological testing & measurement
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-02-920986-2
Barcode: 9780029209868

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