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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Focused Interview (Paperback, Ed)
Loot Price: R528
Discovery Miles 5 280
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Focused Interview (Paperback, Ed)
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Loot Price R528
Discovery Miles 5 280
Expected to ship within 10 - 15 working days
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The 1956 edition of this book may be regarded as seminal within
sociology, spawning a whole field of qualitative opinion research
that has continued to evolve through half a century of inquiry.
This is a reissue of the book, with a new preface by Merton, a
select bibliography of writings on the focused interview and focus
group research, and a new introduction that traces the diffusion of
Merton's technique from sociology to other fields, including
history, psychology, mass media and marketing research.
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