Never has media training been more relevant, or in-demand.
Confidently deliver a key message, even in crisis conditions, and
represent yourself or your organization using this unique
collection of models and techniques. Featuring insightful anecdotes
of interviews from the likes of George W. Bush, HRH Prince Philip,
and more, this is a must-read for any PR executive, press officer
or communications professional. Any individual preparing for an
interview with the media, however practised or well-rehearsed they
are, worries about failing to convey the essential points, or
encountering that awkward question in the glare of public scrutiny.
As media channels multiply by the day, offering ever more
opportunities for exposure, so they also present a growing
probability of finding oneself in front of the camera, webcam, or
microphone in a make-or-break encounter where every word, gesture
or expression counts. Media Interview Techniques is the
authoritative guide to giving successful media interviews,
combining the author's own unique models and techniques with a
survey of published research and influential opinion, to help the
reader prepare for any occasion when called upon to represent an
organization publicly. Supported throughout with insightful
anecdotes and transcripts of good and bad interviews given by
George W. Bush, HRH Prince Philip, David Cameron and numerous
public figures, this book presents a methodology which has been
proven across the spectrum of industry sectors both nationally and
internationally. Written for those who speak on behalf of
commercial companies, public services, charities, NGOs, or as a
subject expert (or for those briefing clients prior to interviews),
no communications professional can afford to be without a copy. The
book is also supported by online resources, including web links to
relevant media interviews for each chapter and high-profile news
stories.
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