Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Successful marketing expert and copywriter Robert W. Bly cuts
through the clutter of short-lived marketing techniques and trendy
gimmicks to reveal the critical steps you need to cross over from
business owner to marketplace competitor. Dishing bite-sized
lessons, supported by in-chapter exercises and end-of-chapter
actions, Bly coaches you in creating an effective marketing plan
that produces the results of an expensive marketing consultant
without the hefty cost. Learn how to: Develop a clear business
vision Position your business and services strategically Research
your market and target your ideal client Integrate online and
offline marketing Put measurements in place to assess marketing
tactics Create an effective implementation schedule Review and
troubleshoot for future success and growth Whether embarking on a
new venture or reviving your current business plan, this practical
handbook provides the next steps toward business success and
survival.
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