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Facebook Society - Losing Ourselves in Sharing Ourselves (Hardcover)
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Facebook Society - Losing Ourselves in Sharing Ourselves (Hardcover)
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Total price: R743
Discovery Miles: 7 430
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Facebook claims that it is building a "global community." Whether
this sounds utopian, dystopian, or simply self-promotional, there
is no denying that social-media platforms have altered social
interaction, political life, and outlooks on the world, even for
people who do not regularly use them. In this book, Roberto
Simanowski takes Facebook as a starting point to investigate our
social-media society-and its insidious consequences for our concept
of the self. Simanowski contends that while they are often
denounced as outlets for narcissism and self-branding, social
networks and the practices they cultivate in fact remake the self
in their image. Sharing is the outsourcing of one's experiences,
encouraging unreflective self-narration rather than conscious
self-determination. Instead of experiencing the present, we are
stuck ceaselessly documenting and archiving it. We let our lives
become episodic autobiographies whose real author is the algorithm
lurking behind the interface. As we go about accumulating more
material for the platform to arrange for us, our sense of self
becomes diminished-and Facebook shapes a subject who no longer
minds. Social-media companies' relentless pursuit of personal data
for advertising purposes presents users with increasingly targeted,
customized information, attenuating cultural memory and fracturing
collective identity. Presenting a creative, philosophically
informed perspective that speaks candidly to a shared reality,
Facebook Society asks us to come to terms with the networked world
for our own sake and for all those with whom we share it.
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