Some of the most life-changing connections are made at events. But
if you can't design events, how can you change your world? The
answer? This handbook will change the way you think about how
events change the world you live in. It shows the way to re-design
your world on one sheet of paper using the #EventCanvas. This book
identifies the starting point of any event and outlines steps of
how events come to life. It focuses on the DNA of specific aspects
of events, and provides insight into how to observe and analyze
events, understand stakeholders, and define behavioural changes
required to deliver value. It also identifies the levers and
mechanisms that influence such behavioural changes in event design.
This handbook lays the foundation for creating a common language. A
language that can be spoken and understood by those who know and
those who don't yet know the mechanics of events. It is a pragmatic
approach for designing and creating events that matter. For more
information about the #EventCanvas visit:
www.eventcanvas.org/eventdesignhandbook
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