Stakeholders today want to know about your company's social and
environmental performance. Effectively communicating these topics
has become critical to economic success. This book offers an
extensive toolbox of the most effective instruments that can help
you, and each chapter provides specific examples of how to
communicate social and cause-related marketing, sustainability
reporting, issues and crisis communication, vision, mission
statements and codes, and web-based stakeholder communication. You
will find hands-on concepts and actual illustrations. Chapter cases
provide rich practical coverage and translate concepts into
solutions for day-to-day business realities.
General
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