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Health Service Public Relations - A Guide to Good Practice (Paperback, 1 New Ed) Loot Price: R1,377
Discovery Miles 13 770
Repayment Terms: R129 pm x 12*
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Health Service Public Relations - A Guide to Good Practice (Paperback, 1 New Ed): Roger Silver

Health Service Public Relations - A Guide to Good Practice (Paperback, 1 New Ed)

Roger Silver

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Loot Price R1,377 Discovery Miles 13 770 | Repayment Terms: R129 pm x 12*

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The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.

General

Imprint: Radcliffe Publishing Ltd
Country of origin: United Kingdom
Release date: February 1995
First published: 1995
Authors: Roger Silver
Dimensions: 234 x 156 x 11mm (L x W x T)
Format: Paperback
Pages: 198
Edition: 1 New Ed
ISBN-13: 978-1-85775-028-7
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Medicine > General issues > Health systems & services > General
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LSN: 1-85775-028-4
Barcode: 9781857750287

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