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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Communication Campaigns (Paperback, 4th Revised edition)
Loot Price: R5,391
Discovery Miles 53 910
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Public Communication Campaigns (Paperback, 4th Revised edition)
Expected to ship within 18 - 22 working days
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In this fully revised and expanded Fourth Edition, Ronald E. Rice
and Charles K. Atkin provide readers with a comprehensive, up-to-
date look into the field of public communication campaigns. Updated
to reflect the latest theories and research, this text extends
coverage to new areas, including sun protection, organ donation,
human rights, social norms, corporate social responsibility, condom
use, ocean sustainability, fear messages, and digital games.
Classic chapters include updates on topics such as campaign
history, theoretical foundations, formative evaluation, systems
approaches, input-output persuasion matrix, design and evaluation,
meta-analysis, and sense-making methodology.
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