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Books > Business & Economics > Business & management > Sales & marketing
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Business-to-Business Marketing (Hardcover, 3rd Revised edition)
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Business-to-Business Marketing (Hardcover, 3rd Revised edition)
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This comprehensive yet concise text covers both the theory and
practice of business-to-business (B2B) marketing from a European
perspective in a globalised world. New to this edition: More
coverage of digital marketing and social media in relation to B2B
More coverage of issues relating to sustainability and corporate
social responsibility More visual features and an update of the
`B2B Snapshots' New international examples and case studies
including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal This
new edition also includes more extensive online resources including
full lecturer materials with new exam questions and further
materials for students including video links, further case studies,
a quiz and open access links to relevant SAGE journal articles per
chapter. The text is relevant to all students taking a university
module in B2B marketing at undergraduate or postgraduate levels. It
will also be relevant to researchers and practitioners in the area
of B2B marketing. Electronic inspection copies are available for
instructors.
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