Books > Reference & Interdisciplinary > Communication studies > Media studies
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Multilingualism and Intercultural Communication - A South African perspective (Paperback)
Loot Price: R309
Discovery Miles 3 090
You Save: R86
(22%)
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Multilingualism and Intercultural Communication - A South African perspective (Paperback)
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List price R395
Loot Price R309
Discovery Miles 3 090
You Save R86 (22%)
Expected to ship within 5 - 10 working days
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To date, there has been no published textbook which takes into
account changing sociolinguistic dynamics that have influenced
South African society. Multilingualism and Intercultural
Communication breaks new ground in this arena. The scope of this
book ranges from macro-sociolinguistic questions pertaining to
language policies and their implementation (or non-implementation)
to micro-sociolinguistic observations of actual language-use in
verbal interaction, mainly in multilingual contexts of Higher
Education (HE). There is a gradual move for the study of language
and culture to be taught in the context of (professional)
disciplines in which they would be used, for example, Journalism
and African languages, Education and African languages, etc. The
book caters for this growing market. Because of its multilingual
nature, it caters to English and Afrikaans language speakers, as
well as the Sotho and Nguni language groups - the largest languages
in South Africa [and also increasingly used in the context of South
African Higher Education]. It brings together various inter-linked
disciplines such as Sociolinguistics and Applied Language Studies,
Media Studies and Journalism, History and Education, Social and
Natural Sciences, Law, Human Language Technology, Music,
Intercultural Communication and Literary Studies. The unique
cross-cutting disciplinary features of the book will make it a
must-have for twenty-first century South African students and
scholars and those interested in applied language issues.
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