Stealth Communications - The Spectacular Rise of Public Relations (Hardcover)

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

General

Imprint:	Polity Press
Country of origin:	United Kingdom
Release date:	November 2016
Authors:	S Curry Jansen
Dimensions:	238 x 158 x 25mm (L x W x T)
Format:	Hardcover
Pages:	208
ISBN-13:	978-0-7456-6481-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-7456-6481-4
Barcode:	9780745664811

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!