Entrepreneurs build businesses to fulfil dreams for themselves,
their families, their employees and their community. Their business
lives therefore have an impact on a wide range of people.
Entrepreneurial skills focuses on the essential concepts and skills
needed to grow and manage a business successfully. Entrepreneurial
skills presents current, relevant content in unique and interesting
ways. It draws from real-world examples to introduce the reality of
the entrepreneurial life so that the reader will better understand
his or her motivations for starting a business and avoid distorted
concepts about what is required to be an effective business owner.
Entrepreneurial skills will equip undergraduates at universities
and universities of technology as well as practising entrepreneurs
to deal with the challenges and develop the necessary skills for
running a business.
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