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Unternehmensreputation Und Stakeholder-Loyalitat (German, Paperback, 2007 ed.) Loot Price: R2,344
Discovery Miles 23 440
Repayment Terms: R220 pm x 12*
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Unternehmensreputation Und Stakeholder-Loyalitat (German, Paperback, 2007 ed.): Sabrina Helm

Unternehmensreputation Und Stakeholder-Loyalitat (German, Paperback, 2007 ed.)

Sabrina Helm

Series: Neue Betriebswirtschaftliche Forschung (Nbf), 356

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Loot Price R2,344 Discovery Miles 23 440 | Repayment Terms: R220 pm x 12*

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Vor dem Hintergrund aktueller Ansatze der Reputationsforschung analysiert Sabrina Helm Entstehung, Veranderung und Auswirkungen des Rufes von Unternehmen. Anhand einer empirischen Untersuchung stellt sie die Bedeutung des guten Rufes fur einen zentralen Erfolgsindikator von Unternehmen heraus: die Loyalitat von Kunden, Aktionaren und Mitarbeitern.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Neue Betriebswirtschaftliche Forschung (Nbf), 356
Release date: June 2007
Authors: Sabrina Helm
Dimensions: 210 x 148 x 28mm (L x W x T)
Format: Paperback - Trade
Pages: 465
Edition: 2007 ed.
ISBN-13: 978-3-8350-0803-8
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-8350-0803-X
Barcode: 9783835008038

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