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Books > Social sciences > Sociology, social studies > Anthropology
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The Social Brain - Sociological Foundations (Hardcover)
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The Social Brain - Sociological Foundations (Hardcover)
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The Social Brain: Sociological Foundations introduces the concept
of the social brain, including a detailed conceptual model of the
social brain networked in the world. The idea that our brains are
social has its roots in nineteenth-century social thought and
primate research initiated in the 1950s. It was introduced into the
neuroscience literature in 1990 as a challenge to the traditional
view of the isolated bio-medical brain, a view that still dominates
the scientific, media, and public imaginations. Sal Restivo's
foundational thesis is that humans arrive on the evolutionary stage
always, already, and everywhere social. We have social selves,
social brains, and social genes. He argues the "I" is a grammatical
illusion reflecting the myth of individualism. The unique feature
of this book is the amount of space devoted to constructing the
sociological scaffolding needed to understand what the author means
by the social self, the social mind, and the social brain. The
approach leads to new ways of thinking about socialization,
consciousness, and creativity as networked phenomena. The result is
a novel way of integrating the social self, the biological self,
and the neurological self and erasing the classical boundaries
between brain, mind, and body.
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