Marketing Briefs (Paperback, 2nd edition)

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	June 2004
First published:	2004
Authors:	Sally Dibb • Lyndon Simkin
Dimensions:	246 x 189 x 22mm (L x W x T)
Format:	Paperback
Pages:	376
Edition:	2nd edition
ISBN-13:	978-0-7506-6200-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7506-6200-X
Barcode:	9780750662000

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