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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Briefs (Paperback, 2nd edition)
Loot Price: R1,336
Discovery Miles 13 360
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Marketing Briefs (Paperback, 2nd edition)
Expected to ship within 12 - 19 working days
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This revised and updated second edition of Marketing Briefs: a
revision study guide gives every marketing student the most
comprehensive collection of definitive overviews of every key
concept in the subject. The text itself is organized into short
structured chapters, the Briefs, each including: * Core definitions
* A bulleted key point overview * Thorough yet concise explanation
of the concept and primary issues * Illustrative examples * A
selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of
each theme within a clear and accessible framework, designed to aid
revision. Also included are revision tips and 'golden rules' for
tackling examinations, specimen examination papers with answer
schemes, and a full glossary of key marketing terms.
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