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Books > Business & Economics > Economics > Econometrics > Economic statistics
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Social Media Analytics in Predicting Consumer Behavior (Hardcover)
Loot Price: R4,117
Discovery Miles 41 170
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Social Media Analytics in Predicting Consumer Behavior (Hardcover)
Expected to ship within 9 - 17 working days
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Today, information is very important for businesses. Businesses
that use information correctly are successful while those that
don't, decline. Social media is an important source of data. This
data brings us to social media analytics. Surveys are no longer the
only way to hear the voice of consumers. With the data obtained
from social media platforms, businesses can devise marketing
strategies. It provides a better understanding consumer behavior.
As consumers are at the center of all business activities, it is
unrealistic to succeed without understanding consumption patterns.
Social media analytics is useful, especially for marketers.
Marketers can evaluate the data to make strategic marketing plans.
Social media analytics and consumer behavior are two important
issues that need to be addressed together. The book differs in that
it handles social media analytics from a different perspective. It
is planned that social media analytics will be discussed in detail
in terms of consumer behavior in the book. The book will be useful
to the students, businesses, and marketers in many aspects.
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