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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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How to Win at CRM - Strategy, Implementation, Management (Paperback) Loot Price: R1,493

Discovery Miles 14 930

Repayment Terms: R140 pm x 12*

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How to Win at CRM - Strategy, Implementation, Management (Paperback): Seth Kinnett

How to Win at CRM - Strategy, Implementation, Management (Paperback)

Seth Kinnett

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Loot Price R1,493 Discovery Miles 14 930 | Repayment Terms: R140 pm x 12*

Expected to ship within 12 - 17 working days

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	September 2020
First published:	2017
Authors:	Seth Kinnett
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	220
ISBN-13:	978-0-367-65788-8
Categories:	Books > Computing & IT > Computer programming > Software engineering Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	0-367-65788-0
Barcode:	9780367657888