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The Age of Surveillance Capitalism - The Fight for a Human Future at the New Frontier of Power (Paperback)
Loot Price: R539
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The Age of Surveillance Capitalism - The Fight for a Human Future at the New Frontier of Power (Paperback)
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List price R658
Loot Price R539
Discovery Miles 5 390
You Save R119 (18%)
Expected to ship within 10 - 15 working days
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The challenges to humanity posed by the digital future, the first
detailed examination of the unprecedented form of power called
"surveillance capitalism," and the quest by powerful corporations
to predict and control our behavior. In this masterwork of original
thinking and research, Shoshana Zuboff provides startling insights
into the phenomenon that she has named surveillance capitalism. The
stakes could not be higher: a global architecture of behavior
modification threatens human nature in the twenty-first century
just as industrial capitalism disfigured the natural world in the
twentieth. Zuboff vividly brings to life the consequences as
surveillance capitalism advances from Silicon Valley into every
economic sector. Vast wealth and power are accumulated in ominous
new "behavioral futures markets," where predictions about our
behavior are bought and sold, and the production of goods and
services is subordinated to a new "means of behavioral
modification." The threat has shifted from a totalitarian Big
Brother state to a ubiquitous digital architecture: a "Big Other"
operating in the interests of surveillance capital. Here is the
crucible of an unprecedented form of power marked by extreme
concentrations of knowledge and free from democratic oversight.
Zuboff's comprehensive and moving analysis lays bare the threats to
twenty-first century society: a controlled "hive" of total
connection that seduces with promises of total certainty for
maximum profit -- at the expense of democracy, freedom, and our
human future. With little resistance from law or society,
surveillance capitalism is on the verge of dominating the social
order and shaping the digital future -- if we let it.
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