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Emotional Engineering, Vol. 6 - Understanding Motivation (Hardcover, 1st ed. 2018)
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Emotional Engineering, Vol. 6 - Understanding Motivation (Hardcover, 1st ed. 2018)
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This book looks back at the starting point of engineering to show
the importance of motivation in dealing with the passive-to-active
consumer change, and explains how engineering can be holistic. It
presents a variety of research on emotion, discussing topics such
as neuroscience, philosophy and physiology. In addition to
providing similar research being carried out from different
perspectives in other fields, it demonstrates to readers how they
can work with researchers in other fields to explore the new
frontiers and their applications together. With engineering quickly
moving from product development to experience development, and the
role of emotion in engineering becoming increasingly important,
Emotional Engineering, Vol. 6 is a valuable resource for engineers
and researchers.
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