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Emotional Engineering - Service Development (Paperback, 2011 ed.)
Loot Price: R4,595
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Emotional Engineering - Service Development (Paperback, 2011 ed.)
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In an age of increasing complexity, diversification and change,
customers expect services that cater to their needs and to their
tastes. Emotional Engineering describes how their expectations can
be satisfied and managed throughout the product life cycle, if
producers focus their attention more on emotion. Emotion plays a
crucial role in value recognition, but it is also important for
team work, which extends beyond human-human to human-machine and
human-environment to enable people to cope with frequently and
extensively changing situations. Emotional Engineering proposes the
development of services beyond product realization and the creation
of value on a lifetime, not just a one-off, basis. As emotion is
very much multidisciplinary, chapters cover a wide range of topics
that can be applied to product development, including: * emotional
design in the virtual environment; * shape design and modeling; *
emotional robot competence; and * affective driving. Emotional
Engineering is intended to provide readers with a holistic view of
its research and applications, enabling them to make strategic
decisions on how they can go further beyond product realization. It
is recommended for all pioneers in industry, academia and
government, who are trying to work with their customers to create
value.
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