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Competitive Identity - The New Brand Management for Nations, Cities and Regions (Paperback, 1st ed. 2007) Loot Price: R1,521
Discovery Miles 15 210
Repayment Terms: R143 pm x 12*
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Competitive Identity - The New Brand Management for Nations, Cities and Regions (Paperback, 1st ed. 2007): Simon Anholt

Competitive Identity - The New Brand Management for Nations, Cities and Regions (Paperback, 1st ed. 2007)

Simon Anholt

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Loot Price R1,521 Discovery Miles 15 210 | Repayment Terms: R143 pm x 12*

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2016
First published: 2007
Authors: Simon Anholt
Dimensions: 229 x 152 x 8mm (L x W x T)
Format: Paperback
Pages: 147
Edition: 1st ed. 2007
ISBN-13: 978-1-349-35243-2
Categories: Books > Social sciences > Politics & government > International relations > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-35243-8
Barcode: 9781349352432

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