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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Fall of PR & the Rise of Advertising (Paperback)
Loot Price: R346
Discovery Miles 3 460
You Save: R23
(6%)
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The Fall of PR & the Rise of Advertising (Paperback)
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List price R369
Loot Price R346
Discovery Miles 3 460
You Save R23 (6%)
Expected to ship within 10 - 15 working days
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Move business forward and drag Top Management along with you Al
Ries' best selling book, The Fall of Advertising and the Rise of
PR, shook the advertising industry to the bone. The advertising
world was outraged. When Ries argued that advertising just wasn't
working any more, he had struck a nerve. Advertising was simply not
changing with the times. Half a decade later, things have come full
circle. PR is now finding its credibility in the intensive care
unit. Stefan Engeseth gives the PR business the same treatment. The
Fall of PR & the Rise of Advertising, with a foreword by Al
Ries, analyses the enormous changes in the media landscape in PR,
advertising and everything in between. Stefan Engeseth's books,
Detective Marketing and ONE, have firmly established him as one of
today's most refreshing business thinkers. In his latest book, The
Fall of PR & the Rise of Advertising, he shows how advertising
has redefined itself and re-emerged as a force to be reckoned with.
Written in his trade mark, funny, original and provocative style,
the book adds whole new dimensions to the business world.
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