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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

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Value Chain Marketing - A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Hardcover, 2015 ed.) Loot Price: R2,502

Discovery Miles 25 020

Repayment Terms: R234 pm x 12*

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Value Chain Marketing - A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Hardcover, 2015 ed.):...

Value Chain Marketing - A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Hardcover, 2015 ed.)

Stephanie Hintze

Series: Contributions to Management Science

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Loot Price R2,502 Discovery Miles 25 020 | Repayment Terms: R234 pm x 12*

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Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Contributions to Management Science
Release date:	2015
First published:	2015
Authors:	Stephanie Hintze
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover
Pages:	259
Edition:	2015 ed.
ISBN-13:	978-3-319-11375-3
Categories:	Books > Computing & IT > Applications of computing > Computer modelling & simulation Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Computer software packages > Computer graphics software > General Promotions
LSN:	3-319-11375-5
Barcode:	9783319113753