0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover) Loot Price: R4,943
Discovery Miles 49 430
Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover): Stephen Brown, Anthony Patterson

Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover)

Stephen Brown, Anthony Patterson

Series: Routledge Interpretive Marketing Research

 (sign in to rate)
Loot Price R4,943 Discovery Miles 49 430 | Repayment Terms: R463 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days


This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.

Related link: Series Editor website
eBook available with sample pages: 0203361288

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Interpretive Marketing Research
Release date: February 2001
First published: 2000
Editors: Stephen Brown • Anthony Patterson
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Hardcover
Pages: 324
ISBN-13: 978-0-415-23486-3
Categories: Books > Arts & Architecture > The arts: general issues > Theory of art
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 0-415-23486-7
Barcode: 9780415234863

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
Contemporary Management Principles
T. Brevis, M. Vrba Paperback  (2)
R822 Discovery Miles 8 220
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
R248 Discovery Miles 2 480
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R865 R772 Discovery Miles 7 720
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R632 Discovery Miles 6 320
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,266 R1,185 Discovery Miles 11 850
International Marketing
Burgess, Bothma Paperback  (1)
R713 Discovery Miles 7 130

See more

Partners