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Books > Business & Economics > Business & management > Sales & marketing

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Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover) Loot Price: R5,041

Discovery Miles 50 410

Repayment Terms: R472 pm x 12*

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Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover): Stephen Brown, Anthony Patterson

Imagining Marketing - Art, Aesthetics and the Avant-Garde (Hardcover)

Stephen Brown, Anthony Patterson

Series: Routledge Interpretive Marketing Research

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Loot Price R5,041 Discovery Miles 50 410 | Repayment Terms: R472 pm x 12*

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This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.

Related link: Series Editor website
eBook available with sample pages: 0203361288

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	February 2001
First published:	2000
Editors:	Stephen Brown • Anthony Patterson
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Hardcover
Pages:	324
ISBN-13:	978-0-415-23486-3
Categories:	Books > Arts & Architecture > The arts: general issues > Theory of art Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-415-23486-7
Barcode:	9780415234863