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The Real Power of Brands - Making Brands Work for Competitive Advantage (Paperback) Loot Price: R956
Discovery Miles 9 560
Repayment Terms: R90 pm x 12*
The Real Power of Brands - Making Brands Work for Competitive Advantage (Paperback): Stuart Crainer

The Real Power of Brands - Making Brands Work for Competitive Advantage (Paperback)

Stuart Crainer

Series: Financial Times Series

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Loot Price R956 Discovery Miles 9 560 | Repayment Terms: R90 pm x 12*

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This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Series: Financial Times Series
Release date: July 1995
First published: August 1995
Authors: Stuart Crainer
Dimensions: 234 x 156 x 22mm (L x W x T)
Format: Paperback
Pages: 224
ISBN-13: 978-0-273-61379-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-61379-0
Barcode: 9780273613794

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