Introduction to Public Relations (Paperback)

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	May 2013
First published:	2013
Authors:	Sue Wolstenholme
Dimensions:	265 x 195 x 10mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-0-273-75098-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-273-75098-4
Barcode:	9780273750987

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