Introduction to Public Relations provides an overview of PR from a
global and critical perspective. The philosophy behind this new
book is to encourage questioning by throwing in controversial ideas
and different approaches; to show that there is more than one way
to approach an issue and that some approaches can actually be
harmful to the interests of society. It intends to try to foster a
critical as well as a creative approach to the subject to prepare
the undergraduate to go on to study and practice to achieve higher
levels of originality. This book is ideal for undergraduate and
postgraduate students taking modules in Public Relations as well as
those studying at Foundation, Advanced Certificate and Diploma
levels with the CIPR.
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