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Multinationals and Global Consumers - Tension, Potential and Competition (Paperback, 1st ed. 2013) Loot Price: R1,451
Discovery Miles 14 510
Repayment Terms: R136 pm x 12*
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Multinationals and Global Consumers - Tension, Potential and Competition (Paperback, 1st ed. 2013): T. Chan, Gcui

Multinationals and Global Consumers - Tension, Potential and Competition (Paperback, 1st ed. 2013)

T. Chan, Gcui

Series: AIB Southeast Asia

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Loot Price R1,451 Discovery Miles 14 510 | Repayment Terms: R136 pm x 12*

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International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: AIB Southeast Asia
Release date: November 2013
First published: 2013
Editors: T. Chan • Gcui
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 263
Edition: 1st ed. 2013
ISBN-13: 978-1-349-45549-2
Categories: Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-349-45549-0
Barcode: 9781349455492

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