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Social Issues in Sport Communication - You Make the Call (Hardcover)
Loot Price: R3,858
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Social Issues in Sport Communication - You Make the Call (Hardcover)
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Combining theory with practical application, this collection of
real-life, provocative case studies on social issues in sports
provides students with the opportunity to make the call on ethical
and professional dilemmas faced by a variety of sport and
communication professionals. The case studies examine the successes
and failures of communication in the corporate culture of sport
intersecting with social issues including race, gender, religion,
social media, mass media, public health, and LGBTQ+ issues. Topics
include the COVID-19 pandemic, the Black Lives Matter movement,
sexual abuse scandals, domestic violence, cultural appropriation,
and mental health. Each chapter contextualizes a specific issue,
presents relevant theory and practical communication principles,
and leads into discussion questions to prompt critical reflection.
The book encourages students to view the evidence themselves,
consider competing ethical and professional claims, and formulate
practical responses. This collection serves as a scholarly text for
courses in sport communication, business, intercultural
communication, public relations, journalism, media studies, and
sport management.
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