You may be wondering why anyone would write a book about car
dealers. The car business is an industry of sameness- of lameness.
It is an industry plagued by people who do and act the same way
everyone else around them acts. It's an industry where local
dealers are prompted by industry bigwigs to be the same, ordinary
and average. With this in mind, we went on a hunt to find the
innovators in one of the most ordinary and disliked industries. In
this book, we reveal the results of that search and introduce you
to the champions of an upcoming automotive renaissance. You'll
discover who these big thinkers and change agents are and how they
are turning an industry plagued by ill-will into one that is valued
and appreciated by putting the focus on the customer, not the car.
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